What customers expect from a salesperson in a meeting

„𝗚𝗼𝗼𝗱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝘃𝗲 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴“ – This is what customers expect from a salesperson in a meeting. But what are good and impactful sales questions?

In the research our partner Infoteam has executed asking customer executives what they expect from a vendor, in 2nd place was: „𝗚𝗼𝗼𝗱 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝘃𝗲 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴“.*

The below Need-Benefit-Question model will help you to better understand the customer\’s situation, uncover their needs, increase awareness of urgency and find and position the right solution.

What is your favourite question in a customer meeting?

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*If you are interested in what the number 1 was: \”Knowledge of customer business and industry\”