Sales Productivity

You cannot introduce customer centricity!

“You cannot introduce customer centricity!”

Customer centricity: the word, the myth, the legend. Used a thousand times as a project title and all with the same goal: to put the customer at the center. So a management team meets and decides: We are introducing Customer Centricity. Unfortunately, you can’t “introduce” customer centricity because it is always there. The supermarket can’t […]

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