Sales Productivity
We combine sales management, sales methodology and sales rep approach to create a unique buying experience for your customers.
Our range of services
Sales Productivity
Sales productivity results from three factors:
- sales management
- sales methodology and
- the approach of the sales staff.
We combine all three factors to create a unique buying experience for your customers. Through the development of sales management, sales methodology and personal approach, we work with you to improve important KPIs, such as win rate, No-Go decisions, new customer quota or key account penetration.
As a result, the way you sell becomes the reason why your customers buy.
How we can help you with sales productivity
Discover our fields of action
Sales Methodology
All sales reps have a clear and consistent idea of what the goals, strategies, and processes are. This results in reproducible added value for the customer and a clear competitive difference.
Sales Excellence Programs
Our roadmap includes: Analysis and Goal Setting, Customer Understanding and Segmentation, Process Optimization, Training and Development, Technology, Communication and Collaboration, Customer Relationship and Nurturing, Measurement and Optimization.
Initiating new business
Equip your sales department with the necessary resources and processes to qualify suitable leads and effective sales strategies, ensuring that your sales funnel is continuously filled with new projects.
Successful negotiation
In the area of negotiation, we work with 3 premises: 1. Negotiation takes place for the most part during the normal sales process. 2. If you are allowed to design complex negotiations, you need a clear idea of how they will be prepared and conducted. 3. You must be able to cope with the situation as a person (personal effectiveness).
Social Selling
Complex customer journeys essentially take place in the digital environment. Social selling increases visibility in the market, contributes to lead generation, is an important part of key account management, increases customer trust through the exchange of relevant content and offers the opportunity to show “thought leadership”.
Behavioral Excellence
People buy from people. The ability to gain and justify the trust of your counterpart remains an incredibly important skill of a salesperson. The whole spectrum of personal effectiveness belongs in the toolbox of your sales staff!
Opportunity Management
Opportunity management is perhaps the most important area of the sales process. This is where the highest expenditure arises from the development of the buying center and the development of solutions. Therefore, an outstanding qualification process is necessary to determine a realistic probability of an order as early as possible.
Key Account Management
The most valuable asset in sales – your key accounts. Key accounts are important revenue drivers and your sensors in the market. They deserve the highest level of professionalism. Work with us to develop a strong key account management system that clearly differentiates you from the competition.
Customer Interaction
It has been proven that customers’ purchasing decisions are strongly influenced by the impression they make in direct conversations. Many of these customer meetings are still poorly prepared. Build effective customer interaction and create real differentiation!
Sales Management
This includes clear objectives and strategies, effective sales/funnel management, motivation and team commitment, clear communication and feedback, training, efficient use of resources, sufficient data analysis and optimization, as well as the necessary flexibility and adaptability. It’s crucial to create the right policies, incentives, and structures to shape a successful sales team.
Team Selling
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Difficult situations with customers
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Personal Effectiveness in Customer Conversations
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Executive Coaching for Sales Managers
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High Potentials Development Programs
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Do you have any questions?
Contact our consultants and let us evaluate the right sales and leadership strategy for you.
What customers say about blue frog
Discover customer testimonials
Johanna has been inspiring and accompanying our participants in seminars, workshops and coaching sessions for years. With her positive and motivating nature, she makes an important contribution to our leadership development. In doing so, she always responds to the needs of our participants, from whom we regularly receive very positive feedback. We greatly appreciate Johanna's constructive input as well as her creative ideas for the further development of our existing trainings and conception of new offers in the face-to-face and online area. We look forward to continuing our good cooperation with Johanna.
The project with blue frog has had more impact on our success over the last 24 months than any other internal project, including new products!
Johanna van Staa has been accompanying our management team at the various hierarchical levels for several years with a high level of satisfaction on our part. With her open and activating manner, the many good impulses and the high practical relevance, her management workshops and team development measures are always a great enrichment for us.
Swisslog is working with Pierre Martin and his company blue frog to build and maintain a high level of sales expertise within our company. The focus is on methods for identifying and communicating the benefits of our offered solutions required by the customer, but also on creating a common sales language in our global sales organization. By improving the quality and depth of sales information that Swisslog uses to target our prospects, we have been able to increase our customer acquisition rate by several percentage points.
We have been working very successfully with blue frog for many years. Together, we have designed and implemented extensive training campaigns in the areas of leadership, sales and communication. Among other things, blue frog's expertise has helped us to open up innovative sales channels and use them sustainably.