Sales Behavior in a Covid-19 World – Study Report
Sales Behavior in a Covid-19 World – Study Report Read More »
Everyone wants one thing, few have one thing: the unique selling point (USP), which meets the customer\’s goals and decision criteria. The USP is an often misunderstood concept. The ability to find a difference relevant to the customer in an important decision criterion off the price is much less common in companies than is assumed.
The USP’s Twin: The Unique Buying Experience (UBE) Read More »