The UsP\’s Twin: The Unique Buying Experience (UBE)
Everyone wants one thing, few have one thing: the unique selling point (USP), which meets the customer\’s goals and decision criteria. The USP is an often misunderstood concept. The ability to find a difference relevant to the customer in an important decision criterion off the price is much less common in companies than is assumed. […]
The UsP\’s Twin: The Unique Buying Experience (UBE) Read More »